Mobile, search, and social media are all key in online marketing, but video has the potential to enhance each of these strategies. Video can be a key part of a dealership’s marketing efforts.

To connect with prospective students - whether they ore right out of high school or adults in search of continuing education - universities and colleges should consider using Native Advertising. Here is a look at this effective advertising opportunity.

Patient confidentiality is at the heart of HIPAA, and it should be at the heart of any related marketing campaign, too. This infographic discusses ideas on how to ensure privacy is maintained throughout a campaign.

Building effective real estate marketing campaigns means investing time and money in the right tactics that work for the agent and their target audience. Here are a few myths about real estate ads.

Outsourcing your digital advertising gives you plenty of benefits, ranging from consistent efforts to expert insight. But the key to leveraging the relationship for maximum results is choosing the right digital advertising agency. These five questions can help you evaluate whether an agency is a good fit for your business.

Instagram TV went live in June. For marketers, IGTV is a great opportunity to grow your brand presence for a predominately young audience that has left Facebook, Instagram’s parent, to parents and grandparents. Here’s what new about Instagram TV

Ecommerce opens up a world of possibilities to explore, but there are some essential strategies to incorporate to help attract visitors and drive conversions.

With young and old flocking to social media, smart schools look to these online platforms to find potential students. Here is a look at tips for using social media to increase applications.

2018 is a big year for politics, and a big year for changes in political advertising too. With an $8.5 billion political advertising market, here are some predictions on political advertising trends as local and state government races start to pick up steam.

Implementing and tracking marketing efforts in the healthcare industry doesn’t have to be challenging. As long as HIPAA regulations are adhered to, marketers can execute effective, innovative digital marketing strategies. Here are three top myths about healthcare marketing.

Video advertising is growing and becoming more popular every day. The sooner your team figures out a well-rounded, cross-platform video ad strategy, the faster you’ll start to reap the benefits for your company. Here are six key elements to consider in your video advertising.

Understanding Quality Score (QS) ratings is essential to creating successful Ads campaigns. Master these seven components to improve your overall score.

In this recorded webinar, learn how to avoid these common pitfalls and ensure you're getting the most out of your SEO efforts.

As the internet becomes increasingly crowded and competition intensifies online in the automotive sector, implementing a thoughtful and robust search engine optimization (SEO) strategy for your dealership is more imperative than ever.