Sometimes it pays to go your own way. We know this at Adtaxi, because we recently won the 2016 U.S. Google Channel Sales Innovator Award at the Google Partner Summit held in Mountain View. The honor was presented to one Premier Google Partner in the U.S., and one in Canada, for demonstrating strong innovation in acquiring, retaining, or growing existing customer accounts.
Our winning idea, a true team effort, was the Magellan Pacing Tool, an agile and flexible instrument which allows us to determine strategic insights about a client’s campaign quickly and efficiently. Magellan pulls all of the data from Google AdWords into an easy to understand dashboard with traffic light indicators. This allows team members to automate tasks for campaign managers, so that they can spend more time on optimizations that will drive conversions for our clients.
“Being recognized is truly an honor,” says Chris Loretto, Executive Vice President of Digital at Adtaxi. “It is a significant achievement when you consider the amount of innovation happening in the digital space. The award validates our belief that people matter as much as technology. I am very proud of my teams as they are so talented, tenacious and passionate about our mission to deliver exceptional results for our customers.”
As it tends to go with innovation, our team at Adtaxi created Magellan out of necessity. After testing a number of third party pacing tools, we were unable find one that was efficient enough to fit our needs. So, we decided to build our own.
Magellan is unique in that it alerts us to any fluctuations in pacing or performance in a campaign, allowing campaign managers to prioritize optimizations based on which accounts need deep-dives and which ones are running smoothly. It also allows teams to easily identify drops or increases in the KPIs we set, such as Conversions, Calls, CTR or Average Position.
Perhaps best of all, Magellan allows teams to easily inform clients and account managers about current account performance in a visual way that is easy to understand. A tool this precise invokes trust and confidence from the client to our team, helping with retention and performance, which is one of our top priorities.
We feel encouraged about receiving this award, and it helps us to build momentum as we continue to expand and improve our products and services. “We look forward to continuing to solve complex marketing challenges for our customers with custom, performance-driven solutions,” says Loretto.
We became a Premier Google Partner in 2014 because of our focus on transparency and results for our customers. As a part of this partner program, we benefit from Google’s dedicated resources for account management, technical support, product and industry expertise. This provides us with deeper knowledge of search marketing best practices and allows us to deliver great service and stronger performance for our clients.
If you’d like to learn more about our award-winning Magellan Pacing Tool and how it helps us to drive stronger performance for our search clients, fill out the contact form here and we’ll be in touch.